Colloquial Use
In some European countries, "E number" is sometimes used informally as a pejorative term for artificial food additives, and products may promote themselves as "free of E numbers". Since many components of natural foods have E numbers (and the number simply is a synonym for the chemical component), e.g. vitamin C (E300) and lycopene (E160d), this is incorrect; presumably the intent is that the ingredients list does not list any food additives by E number, that is, pure forms of the substances are not intentionally added.
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Famous quotes containing the word colloquial:
“Many great writers have been extraordinarily awkward in daily exchange, but the greatest give the impression that their style was nursed by the closest attention to colloquial speech.”
—Thornton Wilder (1897–1975)
“Mormon colonization south of this point in early times was characterized as “going over the Rim,” and in colloquial usage the same phrase came to connote violent death.”
—State of Utah, U.S. public relief program (1935-1943)