DZRH - History - The Birth and Expansion of DZRH

The Birth and Expansion of DZRH

After World War II, three prominent businessmen, Maestro Frederico Elizalde and his brothers then-Ambassador JM Elizalde and Manuel (also known as Don Manolo) took over KZRH and KZRC. With the help of station manager Bertrand Silen, KZRH re-established its operations, this time at the Insular Life Building in Plaza Cervantes, Manila. In June 1946, the Elizalde family established the new network as Manila Broadcasting Company.

KZRH returned to the airwaves under MBC on July 1, 1946, and first covering the live inauguration of President Manuel Roxas under its new republic. In 1948, after the international telecommunications conference in the U.S. where the Philippines changed its first letter to "D", KZRH changed its callsign to DZRH, and has been expanded to over 30 stations nationwide.

In 1949, DZRH began airing the first radio drama, Gulong ng Palad. Radio drama is one of the traditional history of Philippine radio before the rise of television industry. Although, radio drama continues until today (only Ito ang Palad Ko, one of the longest-running drama anthology series since 1973).

In 1972, when then-President Ferdinand Marcos declared Martial Law, DZRH was temporarily closed for a few months. It was the only other time in DZRH’s history, since World War II, that broadcast would be interrupted.

In 1979, DZRH launched Operation Tulong, a socio-civic organization that helps the people in time of need.

The country tuned in and listened as DZRH covered the Snap Elections of 1986, the EDSA Revolution, and the peaceful installation of President Cory Aquino as a result of People Power.

In 1989, DZRH celebrated is 50th golden anniversary by launching "50 Taon ng Radyo", a spectacular event happened on Sunday, July 23, 1989 with parades, games, events, concerts, ceremonies and anniversaries with fireworks display and indoor fireworks happened in Rizal Memorial Stadium and Araneta Coliseum.

In 1994, as part of their 55th anniversary, DZRH launched its own nationwide satellite radio broadcast by covering the whole country, reaching 97% of its communities. Thus, the slogan is "One Nation, One Station". It also bought some of the broadcast veterans such as Jay Sonza, Rey Langit and Ka Louie Beltran.

In 2009, DZRH celebrated its 70th anniversary by launching "Fiesta Sitenta".

DZRH took underwent programming changes at the final quarter of 2011.

Read more about this topic:  DZRH, History

Famous quotes containing the words birth and/or expansion:

    The dreamcrossed twilight between birth and dying.
    —T.S. (Thomas Stearns)

    We are caught up Mr. Perry on a great wave whether we will or no, a great wave of expansion and progress. All these mechanical inventions—telephones, electricity, steel bridges, horseless vehicles—they are all leading somewhere. It’s up to us to be on the inside in the forefront of progress.
    John Dos Passos (1896–1970)