Dynasty (TV Series) - Commercial Tie-ins

Commercial Tie-ins

The creations of series costume designer Nolan Miller became so popular that Dynasty spawned its own line of women's apparel called "The Dynasty Collection" — a series of haute couture designs based on costumes worn by Joan Collins, Linda Evans and Diahann Carroll. Christopher Schemering's The Soap Opera Encyclopedia notes that later, "capitalizing on that success, the show put out a men's fashion line, Dynasty sheets and towels, 'Forever Krystle' perfume, dolls, and — in keeping with the nothing-is-sacred spirit of the show — even wall-to-wall carpeting and panty hose."

In addition, the Crystal Light beverage hired Linda Evans as a spokesperson due to her character's name (Krystle) on Dynasty.

Two fictional novels were published, based on scripts from early episodes — Dynasty (1983) and Alexis Returns (1984) — written by Eileen Lottman. In 1984, Doubleday/Dolphin published the companion book Dynasty: The Authorized Biography of the Carringtons, which included an introduction by Esther Shapiro. The Authorized Biography featured storyline synopses in the form of extended biographies of the main characters, descriptions of primary locations (like the Carrington Estate and La Mirage) and dozens of photos from the series.