Duran Duran - Videos

Videos

The MTV cable channel and the band were launched at about the same time, and each had a hand in propelling the other to greater heights. MTV needed showcase videos with charismatic performers. Les Garland, senior executive vice president at MTV, said "I remember our director of talent and artist relations came running in and said, “You have got to see this video that’s come in.” Duran Duran were getting zero radio airplay at the time, and MTV wanted to try to break new music. “Hungry Like the Wolf” was the greatest video I’d ever seen". The band's video work was influential in several ways. First, Duran Duran filmed in exotic locales like Sri Lanka and Antigua, creating memorable images that were radically different from the then-common low budget "band-playing-on-a-stage" videos. Second, rather than simply playing their instruments, the band participated in mini-storylines (often taking inspiration from contemporary movies: "Hungry Like The Wolf" riffs on Raiders of the Lost Ark, "The Wild Boys" on The Road Warrior, etc.). Videos were obviously headed in this direction already, but Duran Duran led the trend with a style, featuring quick editing, arresting graphic design, and surreal-to-nonsensical image inserts, that drew attention from commentators and spawned a wealth of imitators.

Duran Duran were among the first bands to have their videos shot with a professional movie camera on 35 mm film, rather than on videotape with cheaper video cameras, making them look superior to many of the quickly and inexpensively shot videos which had been MTV staples until then. MTV provided Duran Duran with access to American radio markets that were unfriendly to British music, New Wave music, or "anything with synthesisers". Because MTV was not available everywhere in the United States at first, it was easy to see a pattern: where MTV went, listener demand for Duran Duran, Tears for Fears, Def Leppard and other European bands with interesting videos went through the roof.

The band's sun-drenched videos for "Rio", "Hungry Like The Wolf" and "Save A Prayer", and the surreal "Is There Something I Should Know?" were filmed by future movie director Russell Mulcahy, who made eleven videos for the band. Duran Duran have always sought out innovative directors and techniques, even in their later years when MTV gave them little airplay. In addition to Mulcahy, they have had videos filmed by influential photographers Dean Chamberlain and Ellen von Unwerth, Chinese director Chen Kaige, documentary filmmaker Julien Temple, and the Polish Brothers, among others. According to Nick Rhodes, "Video is to us like stereo was to Pink Floyd".

In 1984, the band introduced video technology into their live stadium shows by being among the first acts to provide video screens above the stage. They have recorded concerts using IMAX and 360 degree panoramic "immersive video" cameras, with 10.2 channel audio. In 2000, they experimented with augmented reality technology, which allowed three-dimensional computer-generated images to appear on stage with the band. They appeared on several century-end video countdowns: The MTV "100 Greatest Videos Ever Made" featured "Hungry Like The Wolf" at No. 11 and "Girls On Film" at No. 68, and the "VH1: 100 Greatest Videos" listed "Hungry" at No. 31 and "Rio" at No. 60. MTV named "Hungry" the fifteenth of their most-played videos of all time.

The band has released several video compilations, starting with the self-titled "video album" Duran Duran, for which they won a Grammy award, up to the 2004 two-disc DVD release Greatest, which included alternative versions of several popular videos as Easter eggs. In addition to Greatest, the documentary Sing Blue Silver, and the concert film Arena (both from 1984) were released on DVD in 2004. Live From London, a concert video from one of their sold-out 2004 reunion shows at Wembley Arena, was released in the fall of 2005.

Other video collections, concert films, and documentaries remain available only on videotape, and Duran Duran have not yet released a collection which includes all their videos. The band has said that a huge amount of unreleased concert and documentary footage has been filmed over the years, which they hope can be edited and released in some form in the near future. The video for "Falling Down" was released in October 2007. The Nick Egan directed video for the lead single and title track from 'All You Need Is Now' was premiered via Yahoo Music on 20 December 2010. The second video from All You Need Is Now, "Girl Panic", was released on 8 November 2011. It features the world's biggest supermodels, like Yasmin Le Bon, Cindy Crawford, Naomi Campbell, Eva Herzigova and Helena Christensen playing the band. The video was directed by Jonas Akerlund, and during the filming, an editorial was made for Harper's Bazaar magazine.