Dundee United F.C. - Colours and Badge

Colours and Badge

For a complete pictorial history of playing kit, see the Historical Football Kits site.

United's playing kit consists of orange shirts and black shorts, first used when the team played under the Dallas Tornado moniker in the United Soccer Association competition of 1967, which they were invited to participate in after their first European excursion had created many headlines in the football world. After persuasion by the wife of manager Jerry Kerr, the colour would soon be adopted as the club's own in 1969 to give the club a brighter, more modern image. The new colour was paraded for the first time in a pre-season friendly against Everton in August.

When originally founded as Dundee Hibernian, they had followed the example of other clubs of similar heritage by adopting the traditionally Irish colours of green shirts and white shorts. By the time the club became Dundee United in 1923, the colours had been changed to white shirts and black shorts as they sought to distance themselves from their Irish origins. These colours persisted in various forms up until 1969, sometimes using plain shirts, but also at various times including Celtic-style broad hoops, Queen's Park-style narrow hoops and an Airdrie-style "V" motif.

The present club badge was introduced in 1993, and saw the previous lion rampant design rebranded in a new circular logo incorporating the club colours. To mark the club's centenary in 2009, a special version of the badge with an added "1909 2009 Centenary" logo has been introduced for the duration of the 2009–10 season, along with additional green trim on the badge, probably representing Dundee Hibernian's colours.

Period Kit manufacturer Shirt sponsor
1973–76 Bukta none
1976–85 Adidas
1985–87 VG
1987–89 Belhaven
1989–91 Asics
1991–92 Bukta
1992–93 Loki
1993–94 none
1994–96 Pony Rover
1996–98 Telewest
1998–2000 Olympic Sports
2000–03 TFG Sports
2003–06 Morning, Noon and Night
2006–08 Hummel Anglian Home Improvements
2008–09 Carbrini Sportswear
2009–10 Nike
2010–present Calor Gas

Previously, the lion had been represented on a simpler shield design. Although this "classic" version had been used as the club crest on the cover of the matchday programme as early as 1956, it had never appeared on the players' strip prior to 1983. Since 1959, various other designs had been worn on the shirts, incorporating either the lion rampant or the letters DUFC, often on a circular badge.

The club first introduced shirt sponsorship in the 1985–86 season when future chairman Eddie Thompson's VG chain sponsored the club in the first of a two-year deal. A six-year associate with Belhaven then ensued with a sponsorless 1993–94 season. Rover began a two-year deal early in time for the 1994 Scottish Cup final, sponsoring the club until the end of the 1995–96 season. Telewest took over sponsorship from 1996 for six years until Eddie Thompson's Morning, Noon and Night started sponsoring the club in 2002. This association continued until 2006 when Anglian Home Improvements began a two-year deal with an optional third year. At the same time, Ole International became the first shorts sponsors. JD Sports' Carbrini Sportswear brand sponsored the club in the 2008–09 and 2009–10 seasons. United's new shirt sponsor for 2010–11 is Calor Gas.

United have had a number of official kit suppliers, including Adidas, Hummel and, from June 2009, Nike.

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