Duke Nukem Forever - Marketing

Marketing

Duke's First Access Club is joined by using a code, obtained from either the pre-order of the game, the Borderlands Game of the Year Edition, or Borderlands on Steam (if bought before the club was announced), on the Duke Nukem Forever website. Members are granted access to wallpapers, the demo, concept art, artwork, podcasts (which are added often), the theme song, and screenshots.

E-mails were sent asking members to "please help obtain the most accurate up to date information for your First Access profile." Members were then prompted to choose their preferred platform of choice for the Duke Nukem Forever demo by May 15, 2011. It then stated that "users that currently live in a territory where the demo may not be supported on console will automatically be defaulted to the PC Steam option." Gearbox sent a second e-mail to First Access Members in conjunction with a video showing that the Duke Nukem Forever demo was released on June 3, 2011.

A special limited Collector's Edition was available upon release called "Balls of Steel Edition" for all platforms. This version includes a five-inch bust of Duke Nukem, a 100-page hardcover artbook following the development of the game, postcards, sticker, a comic book, playing cards, dice, poker chips and foldable papercraft, and with every item being marked with the Duke Nukem Forever logo. Another edition called the "King Edition" was made available exclusively for pre-order from EB Games in Australia and New Zealand. It comes with the bonus "Ego Boost", Duke Playing Cards and Duke Bubblegum.

Two themes, avatar items, and a gamerpic pack are available for download for the Xbox 360 and PlayStation 3 systems. The premium theme for the Xbox 360 showcases the inside of Duke Burger during the alien invasion. The avatar items for said system include Duke's outfit, his throne, the Freeze Ray, a Pigcop mask, and a pet Octabrain whilst the gamerpic pack features "babes, aliens, and the King himself." The official Duke Nukem Forever website hosts the free PlayStation 3 theme, which includes three wallpapers and an icon set.

2K Games launched a website titled "Boob Tube" to promote the game. The website features videos and features to download. On May 19, 2011, a flash game was released via the website titled Duke Nudem where players have to shoot targets against a CPU bot "woman" of their choice, and if successful will have a piece of clothing taken off the girl until she is topless. However, if the player loses, the actress will act as though Duke has stripped naked. Additionally 2K released for iOS a Duke Nukem Forever Soundboard which includes a number of Duke Nukem's phrases to be played back.

Originally set for release in Australia on June 10, 2011, the game was made available for sale a day early on June 9 from all retailers due to street date being broken.