Title Changes
Early in the show's life, however, its name, Duffy's Tavern, was changed—first to Duffy's and, for four episodes, Duffy's Variety. A staffer for Bristol-Myers -- whose Ipana toothpaste was the show's early sponsor—persuaded the company's publicity director to demand the name change because the original title promoted "the hobby of drinking" too much for certain sensibilities. Bristol-Myers eventually admitted the staffer had little to go on other than a handful of protesting letters, and—to the delight of fans who never stopped using the original name, anyway—the original title was restored permanently. The name change was often subverted by the Armed Forces Radio Network. When the AFRN rebroadcast those episodes for U.S. servicemen during World War II, the announcer referred to Duffy's Tavern.
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“Down the road, on the right hand, on Brister’s Hill, lived Brister Freeman, “a handy Negro,” slave of Squire Cummings once.... Not long since I read his epitaph in the old Lincoln burying-ground, a little on one side, near the unmarked graves of some British grenadiers who fell in the retreat from Concord,—where he is styled “Sippio Brister,”MScipio Africanus he had some title to be called,—”a man of color,” as if he were discolored.”
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“Greatness is a light-hearted title for theatrical entertainments. Or a definition endowed on men too long dead to know that it’s been awarded.”
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