The Brand
Duchy Originals was the name given to the brand of premium organic food and drink products. The company Duchy Originals owned the Duchy Originals brand, but does not sell food or drink that carries the Duchy Originals brand name. Instead products with the Duchy Originals name were sold and manufactured by a number of different retail companies, all of whom pay royalties to the Duchy Originals Company. The total annual value of these retail sales was over £53 million. However in September 2009 Waitrose gained the right to originate, manufacture, distribute and sell Duchy products. In August 2010 the range was relaunched albeit with new lines under the Duchy Originals from Waitrose brand.
In December 2008, it was announced that the Duchy Originals brand was partnering with Nelsons to produce a line of herbal remedies.
There are two other brands, Duchy Selections and Duchy Collections. Duchy Selections is a range of premium free-range (but not organic) pork and fish products and mineral waters, and Duchy Collections is a range of high quality non food products.
Read more about this topic: Duchy Originals From Waitrose
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