Drop The Dead Donkey - Title

Title

The original working title was Dead Belgians Don’t Count which was replaced by Drop the Dead Donkey:

Finally, the title ‘Drop the Dead Donkey’ has been the subject of many column inches. Various journalists have with great authority explained its provenance as a well-known industry expression. The truth, sadly, is that the writers made it up. It’s just something stupid that they imagined might be shouted out in the tense few minutes before a news broadcast.

—Andy Hamilton & Guy Jenkin, Drop the Dead Donkey—The Writers’ Choice

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