Drillbit Taylor - Marketing

Marketing

Marketing for the film included television promos and coming attractions previews, but actor Owen Wilson did not conduct any interviews to promote the film. Instead, Paramount Pictures had Wilson record introductions for Fox's Sunday night primetime shows such as The Simpsons, American Dad, King of the Hill, Family Guy, and Unhitched. The character of Drillbit was also featured as a "Superstar" on the RAW page of WWE.com for a period of time. Wilson's publicist said his availability was limited due to filming Marley & Me.

John Horn and Gina Piccalo of the Los Angeles Times wrote that the studio was worried interviewers would bring up Wilson's hospitalization in the summer of 2007.