Release
Though an American film, Dragonball Evolution was released in Japan and Hong Kong on March 13, 2009, nearly a month before its American release.
It was released in Australia on April 2 and in the United Kingdom on April 8.
Its release in its home country has changed dates multiple times. Initially scheduled to be released in North America on August 15, 2008, it was later moved to April 2009 to allow time to do additional filming and post-production work. The specific date has changed back and forth between April 10 and April 8, with the final release date being April 10.
The marketing of the theatrical release included a viral "personal expressions" campaign created by digital agency Red Box New Media., that ran on the Windows Live Messenger application. Alongside that campaign, Fox hired Picture Production Company to develop a PC/Wii flash game under the name Can you Ka-Me-Ha-Me-Ha? This game was released just prior to the film in conjunction with another viral campaign that encouraged fans to send in their renditions of the fighting move.
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