Dr Pepper Capital of The World
The company sells more Dr Pepper in the Roanoke Valley area of Virginia than any other metropolitan area east of the Mississippi River. Roanoke is approximately 90 miles east of the hometown of Dr Charles T. Pepper, which is Rural Retreat, Virginia, and 30 miles east of Christiansburg, Virginia, home of Dr Pepper and Morrison referred to in the census information above. In the past, the city has been named the "Dr Pepper Capital of the World" and broke world records for its mass consumption of Dr Pepper in the late 1950s. Dr Pepper donated a portion of its sales revenue in the Roanoke area to finance restoration of a circa-1950s neon Dr Pepper sign, which has the company's "10–2–4" logo from the time, in downtown Roanoke.
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Famous quotes containing the words pepper, capital and/or world:
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—Mother Goose (fl. 17th–18th century. Peter Piper picked a peck of pickled peppers (l. 1–4)
“A good many have been thrown out on their broad capital bases.”
—John Dos Passos (1896–1970)
“If the children and youth of a nation are afforded opportunity to develop their capacities to the fullest, if they are given the knowledge to understand the world and the wisdom to change it, then the prospects for the future are bright. In contrast, a society which neglects its children, however well it may function in other respects, risks eventual disorganization and demise.”
—Urie Bronfenbrenner (b. 1917)