Song Information
"Down in It" has been covered by Eric Gorfain, The Meeks, Sasha and Tiga. The song's lyrics share similarities with those of "Only," a track found on the album With Teeth, released in 2005. The opening verse of Down in It contains the lyric "Just then a tiny little dot caught my eye," while the second verse of Only opens with the lyric "Well, the tiniest little dot caught my eye." In "Only," Trent elaborates on what that dot was ("a scab trying to seal itself shut"), while both songs also include several references to personal growth and change: "fading away" from the kind of person the protagonist once assumed himself to be and an uncertainty as to who they will inevitably become.
A remix of "Down in It" was used in an early 1990s Gatorade television advertisement. Originally, "Steppin' Out by Joe Jackson was to be featured in the commercial, but Jackson declined the offer. After Reznor saw it on a TV set in 1993, he attempted to sue the production company who created it by filing a copyright infringement suit, accusing them for not having permission to use it, but this suit wasn't successful.
Around the time of the single's release, the band lip-synched a performance of the song on the dance music program Dance Party USA. The video was rediscovered in 2012 and went viral after being uploaded to YouTube. Trent Reznor responded to the video's re-discovery on his Twitter account stating that the band had decided to appear on the show after deciding it was "the most absurd choice they could come up with at the time" for a television program they would be interested in performing in, and were surprised when they were actually booked to appear on the program.
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