Double Entendre - Structure

Structure

A person who is unfamiliar with the hidden or alternative meaning of a sentence may fail to detect its innuendos, aside from observing that others find it humorous for no apparent reason. Perhaps because it is not offensive to those who do not recognize it, innuendo is often used in sitcoms and other comedy considered suitable for children, who may enjoy the comedy while being oblivious to its second meanings. For example, Shakespeare's play Much Ado About Nothing used this ploy to present a surface level description of the play as well as a pun on the Elizabethan use of "nothing" as slang for vagina.

A triple entendre is a phrase that can be understood in any of three ways, such as in the cover of the 1981 Rush album Moving Pictures. The left side of the front cover shows a moving company carrying paintings out of a building. On the right side, people are shown crying because the pictures carried by the movers are emotionally "moving". Finally, the back cover features a film crew making a "moving picture" of the whole scene. Another example can be observed in the 1995 film GoldenEye, in which the female villain is crushed to death between a tree, to which James Bond quips, "She always did enjoy a good squeeze." This references her death, her method of executing men (crushing them with her legs) and her sexual appetite. Another example is a sports bar at the bottom of 5th Street in Benicia, California, named "Bottom of the Fifth", referring to (1) the address, (2) baseball's fifth inning, and (3) a measure of consumption of a common quantity of alcoholic beverage.

In contrast, comedian Benny Hill, whose television shows included straightforward sexual gags, has been jokingly called "the master of the single entendre".