Examples
An example of a double-barreled question would be the following: "do you think that students should have more classes about history and culture?" This question asks about two different issues: "do you think that students should have more classes about history" and "do you think that students should have more classes about culture?" Combining both questions into one makes it unclear what exactly is being measured, and as each question may elicit a different response if asked separately there is an increased likelihood of confusing the respondents. In other words, while some respondents would answer "yes" to both and some "no" to both, some would like to answer both "yes and no".
Other examples of double-barreled questions:
- "Please agree or disagree with the following statement: Cars should be faster and safer."
- "How satisfied are you with your pay and job conditions?"
- "How often and how much time do you spend on each visit to a hospital?"
- "Does your department have a special recruitment policy for men and women?"
- "Do you think that there is a good market for the product and that it will sell well?"
- "Should the government spend less money on the military and more on education?"
- "Is this tool interesting and useful?"
The same considerations apply to questions with fixed choice answers, as an answer can also be double-barreled. For example, if a question asks, "What motivates you to work?" an answer "Pleasant work and nice co-workers" is double-barreled.
Buttering-up is a type of a double-barreled question. It happens when one of the questions is a question that the questioned person will want to answer "yes" to, and another that the questioner hopes will be answered with the same "yes." For example, "Would you be a nice guy and lend me five bucks?"
Some questions may not be double-barreled but confusingly similar enough to a double-barreled question to result in similar issues. For example, the question "Should the organization reduce paperwork required of employees by hiring more administrators?" can be interpreted as composed of two questions: "Should the organization reduce paperwork required of employees?" and "Should the organization hire more administrators?"
Double-barreled questions have been asked by professionals, resulting in notable skewed media reports and research pieces. For example, Harris Poll used double-barreled questions in the 1980s, investigating the US public opinion on Libya – United States relations, and American attitudes toward Mikhail Gorbachev.
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