Detailed Explanation
The vast majority of photons that come anywhere near a particular atom are almost completely unaffected by that atom. The atom is almost completely transparent to most frequencies (colors) of photons.
A few photons happen to "resonate" with the atom, in a few very narrow bands of frequencies (a single color rather than a mixture like white light). When one of those photons comes close to the atom, the atom typically absorbs that photon (absorption spectrum) for a brief period of time, then emits an identical photon (emission spectrum) in some random, unpredictable direction. (Other sorts of interactions between atoms and photons exist, but are not relevant to this article.)
The popular idea that lasers increase the thermal energy of matter is not the case when examining individual atoms. If a given atom is practically motionless (a "cold" atom), and the frequency of a laser focused upon it can be controlled, most frequencies do not affect the atom — it is invisible at those frequencies. There are only a few points of electromagnetic frequency that have any effect on that atom. At those frequencies, the atom can absorb a photon from the laser, while transitioning to an excited electronic state, and pick up the momentum of that photon. Since the atom now has the photon's momentum, the atom must begin to drift in the direction the photon was traveling. A short time later, the atom will spontaneously emit a photon in a random direction, as it relaxes to a lower electronic state. If that photon is emitted in the direction of the original photon, the atom will give up its momentum to the photon and will become motionless again. If the photon is emitted in the opposite direction, the atom will have to provide momentum in that opposite direction, which means the atom will pick up even more momentum in the direction of the original photon (to conserve momentum), with double its original velocity. But usually the photon speeds away in some other direction, giving the atom at least some sideways thrust.
Another way of changing frequencies is to change the positioning of the laser. For example, using a monochromatic (single-color) laser that has a frequency that is a little below one of the "resonant" frequencies of this atom (at which frequency the laser will not directly affect the atom's state). If the laser were to be positioned so that it was moving towards the observed atoms, then the doppler effect would raise its frequency. At one specific velocity, the frequency would be precisely correct for said atoms to begin absorbing photons.
Something very similar happens in a laser cooling apparatus, except such devices start with a warm cloud of atoms moving in numerous directions at variable velocity. Starting with a laser frequency well below the resonant frequency, photons from any one laser pass right through the majority of atoms. However, atoms moving rapidly towards a particular laser catch the photons for that laser, slowing those atoms down until they become transparent again. (Atoms rapidly moving away from that laser are transparent to that laser's photons — but they are rapidly moving towards the laser directly opposite it). This utilization of a specific velocity to induce absorption is also seen in Mössbauer spectroscopy.
On a graph of atom velocities (atoms moving rapidly to the right correspond with stationary dots far to the right, atoms moving rapidly to the left correspond with stationary dots far to the left), there is a narrow band on the left edge corresponding to the speed those atoms start absorbing photons from the left laser. Atoms in that band are the only ones that interact with the left laser. When a photon from the left laser slams into one of those atoms, it suddenly slows down an amount corresponding to the momentum of that photon (the dot would be redrawn some fixed "quantum" distance further to the right). If the atom releases the photon directly to the right, then the dot is redrawn that same distance to the left, putting it back in the narrow band of interaction. But usually the atom releases the photon in some other random direction, and the dot is redrawn that quantum distance in the opposite direction.
Such an apparatus would be constructed with many lasers, corresponding to many boundary lines that completely surround that cloud of dots.
As the laser frequency is increased, the boundary contracts, pushing all the dots on that graph towards zero velocity, the given definition of "cold".
Read more about this topic: Doppler Cooling
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