The Dodge Dart is an automobile built by the Dodge division of the Chrysler Corporation from 1960 to 1976 in North America, with production extended to later years in various other markets, and was resurrected as a nameplate in 2013.
The Dart name originally appeared on a 1957 show car featuring a body designed by the Italian coachbuilder Carrozzeria Ghia. The production Dart was introduced as a lower-priced, shorter wheelbase, full-size Dodge in 1960 and 1961, became a mid-size car for 1962, and finally was a compact from 1963 to 1976.
The project planners proposed the name Dart, only to have executives demand an expensive research program which produced the name Zipp. This was promptly rejected in favor of Dart.
Over its original 13-year production run, the Dart earned a good reputation. "The Dart was one of the most successful compact cars ever introduced in the American automobile marketplace," according to R.D. McLaughlin, then vice president of Chrysler's Automotive sales division, "It enjoys a strong owner loyalty and is a car that has established a reputation for reliability and value...these are reasons why we will continue to market the Dart while introducing the new compact Aspen." Ultimately, the A-body Dart was replaced by the F-body Dodge Aspen beginning in late spring of 1976—a replacement Chrysler President Lee Iacocca would later lament due to the Aspen's early quality problems.
Read more about Dodge Dart: First Generation (1960–1961), Second Generation (1962), Third Generation (1963–1966), Fourth Generation (1967–1976), Taxi, In Foreign Markets, Fifth Generation (2013-present)
Famous quotes containing the words dodge and/or dart:
“Behold then Septimus Dodge returning to Dodge-town victorious. Not crowned with laurel, it is true, but wreathed in lists of things he has seen and sucked dry. Seen and sucked dry, you know: Venus de Milo, the Rhine or the Coloseum: swallowed like so many clams, and left the shells.”
—D.H. (David Herbert)
“The Kid had a lurking devil in him ... It was a good-humored, jovial imp, or a cruel and blood-thirsty fiend, as circumstances prompted. He always laughed when killing, but fire seemed to dart from his eyes.”
—State of New Mexico, U.S. public relief program (1935-1943)