Dizzee Rascal - Dirtee Stank

Dirtee Stank

Dizzee Rascal has created his own record label, called Dirtee Stank. Dizzee Rascal's explanation of the name is, "The name came from one of the first lyrics I had: 'going on dirty/going on stank…' So I thought 'yeah, Dirtee Stank.'" Dizzee has stated "I had Dirtee Stank before I had my record deal." The first white label release of "I Luv U" was made on Dirtee Stank, released when he was 16, although both of his albums and their subsequent singles have been released under XL Recordings. It was not until, 30 September 2005, that Dizzee Rascal 'revived' the label and made his first signings, Klass A, and Newham Generals. The label's MySpace page states that the ethos of the company is "about bridging the gap between indie, majors and the street. Stank is the way forwards". The label's alternative logo is a picture of flies circling faeces – when asked why this logo was chosen, Dizzee stated that it was the "streetest thing I could think of".

The label was formed and is owned by Dizzee Rascal, and is co-run by Dizzee's manager, Cage, Label Manager, Laurence Ezra, Tour Manager Paddy Stewart & Executive Producer Teriy Keys. According to Cage, Dirtee Stank exists to promote gifted artists with "social problems" that might scare off other labels. "People who, through the conditions they live in, might not be stable." The label should also help artists overcome hurdles such as access to studios that "take something from a raw demo to something people will get excited about on the street".

The single "Dance Wiv Me", featuring UK electro artist Calvin Harris and RnB artist Chrome, was released through the label on 7 July 2008; the track became Jo Whiley's Pet Sound for the Week beginning 2 June 2008, thus gaining a large amount of radio airtime. The single charted at Number 1 on download sales alone, a week before its physical release. Dizzee's next two singles, "Bonkers" and "Holiday", were also released under the record label, and these two again charted at Number 1. Dizzee then released his 4th album on the label (Tongue N' Cheek) which along with three number ones spawned the top 10 hit Dirtee Cash.

As of August 2011 the Newham Generals (D Double E & Footsie), Smurfie Syco and Pepper are signed to the label.

In November 2011, Dizzee Rascal and Dirtee Stank Recordings signed a multi-million dollar recording and distribution deal for all artist under the Dirtee Stank banner, music will be released on the Island imprint.