Artwork
The cover art was created by Australian artist Martin Sharp who lived in the same building as Clapton, The Pheasantry in Chelsea. Sharp would go on to create the artwork to Cream's next album Wheels of Fire and co-wrote the songs "Tales of Brave Ulysses" and the Savage Seven Theme "Anyone for Tennis" with Eric Clapton. The photography for the album was taken by Bob Whitaker who is known for the photography for several works by The Beatles including the controversial Yesterday and Today.
The front cover consists of a psychedelic collage with the albums title centred and the band name below, surrounded by a floral arrangement. Martin Sharp was attempting to capture the sound of the music in the cover, which he describes as a "warm florescent sound"
The cover art was also used for the compilation album Those Were the Days.
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