Disney Villains - Merchandising

Merchandising

• Villain merchandise is available at the Villains in Vogue in Sunset Blvd, a store dedicated to the Disney Villains at Disney's Hollywood Studios. This first store was so successful that the Disneyland Villain Shop was opened afterwards in 1991.
• USAopoly has released a number of products featuring Disney Villains. Among them are a Monopoly-based board game called "My Disney Villains Monopoly" where the players decide which of 30 villains can appear on each space on the board (characters that appear in the game that are not part of the official Villain list include the Beagle Boys, The Hydra, Pain and Panic, Mad Hatter, Sheriff of Nottingham, and Lucifer (cinderella cat); a checkers game; and a collector's card game set.
• Several books dedicated to Disney Villains have been released. Among them are Disney Villains: The Top Secret Files by Jeff Kurtti, Disney's The Villains Collection: Stories from the Films by Todd Strasser, Disney's Villains: A Pop-Up Book by Walt Disney Company, and Disney Villains: The Essential Guide and Disney Villains (Ultimate Sticker Books) by DK Publishing. There are also books to color like Disney Villains: All the Rage and Disney Villains Giant Book to Color ~ Diabolical Deeds!
• An online Disney trivia game called "Who Wants to be a Villionaire", released in October 2001, is loosely based on Who Wants to Be a Millionaire? and features several villains as hosts, asking questions about the film in which they are featured. The "Phone-a-Friend" feature is renamed "Phone-a-Fiend" and will connect the player to Cruella de Vil.
• There is sub-franchise derived from Disney Villains entitled "Disney's Divas of Darkness" (shortened as "Disney Divas", and also called "DDD"). The official line-up so far includes Maleficent, the Evil Queen, Cruella de Vil, Ursula, and the Queen of Hearts.
• The Villains Designer Collection re-imagines the stylish wickedness of classic Disney Villains. Designed and carefully crafted to capture the essence of evil at its best dressed, this line of merchandise includes Maleficent, Cruella de Vil, The Evil Queen, The Queen of Hearts, Ursula and Mother Gothel.