In East Asia
In eastern parts of Asia, including Southeast Asia, a preference for lighter skin remains prevalent. In ancient China and Japan, for example, pale skin can be traced back to ancient drawings depicting women and goddesses with fair skin tones. In ancient China, Japan, and Southeast Asia, pale skin was seen as a sign of wealth. Thus, skin whitening cosmetic products are popular in East Asia. 4 out of 10 women surveyed in Hong Kong, Malaysia, the Philippines and South Korea used a skin-whitening cream, and more than 60 companies globally compete for Asia's estimated $18 billion market.
Read more about this topic: Discrimination Based On Skin Color
Famous quotes containing the words east and/or asia:
“Senta: These boats, sir, what are they for?
Hamar: They are solar boats for Pharaoh to use after his death. They’re the means by which Pharaoh will journey across the skies with the sun, with the god Horus. Each day they will sail from east to west, and each night Pharaoh will return to the east by the river which runs underneath the earth.”
—William Faulkner (1897–1962)
“[N]o combination of dictator countries of Europe and Asia will halt us in the path we see ahead for ourselves and for democracy.... The people of the United States ... reject the doctrine of appeasement.”
—Franklin D. Roosevelt (1882–1945)