Criticism
When it was discovered that the market for alternative versions of films was substantial, the studios themselves began to promote "director's cuts" for a wide array of films, even some where the director already had final cut of the theatrical release. These were usually assembled with the addition of deleted scenes, sometimes adding as much as a half-hour to the length of the film without regard to pacing and storytelling. Such "commercial" director's cuts are seldom considered superior to the original film and in many cases, fans feel the films are diminished by the director's own ego or the studios' desire for revenue.
The director's cut is often considered a mixed bag, with an equal share of supporters and detractors. Roger Ebert approves of the use of the label in unsuccessful films that had been tampered with by studio executives, such as Sergio Leone's original cut of Once Upon a Time in America, and the moderately successful theatrical version of Daredevil, which were altered by studio interference for their theatrical release. However, Ebert considers adding such material to a successful film a waste. Even Ridley Scott stated on the DVD commentary of Alien that the original theatrical release was his director's cut, and that the new version was released as a marketing ploy.
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