Direct Marketing Association - The Purposes of Direct Marketing Associations

The Purposes of Direct Marketing Associations

The purposes are generally ..

  • Promoting direct marketing techniques and companies to consumers.
  • Fighting negative images of the direct marketing industry.
  • Providing training and professional development opportunities to marketers.
  • Conducting industry research.
  • Hosting networking conferences for marketers.
  • Promoting direct marketing, informing consumers of the safeguards that exist, and promoting the DMA as their protector, contact point and regulator.
  • Trying to ensure that their members create consumer confidence.
  • Advising how companies should use information by operating within the terms of Data Protection Acts.
  • Lobbying against Data Protection Acts which protect data against redistribution.
  • Lobbying against laws forbidding e-mail address harvesting.

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