Direct Marketing Association - Controversy

Controversy

Direct Marketing Associations have attracted controversy, as people believe they aim to promote spam and to defend junk mail and unsolicited telemarketing, which many consumers find irritating and intrusive. They have been accused, by the The Spamhaus Project and Electronic Frontier Foundation respectively, of promoting spam and working against open standards (i.e., Do Not Track) that seek to protect consumer privacy from tracking by online marketers. They have also been accused of using a "limited," unrealistic definition of spam.

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