Direct Marketing - Popularity of Direct Advertising

Popularity of Direct Advertising

A recent study by the Direct Marketing Association reports that in 2010, marketers – commercial and nonprofit – spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.798 trillion in incremental sales. In 2010, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2010, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs.

Read more about this topic:  Direct Marketing

Famous quotes containing the words popularity of, popularity, direct and/or advertising:

    The popularity of that baby-faced boy, who possessed not even the elements of a good actor, was a hallucination in the public mind, and a disgrace to our theatrical history.
    Thomas Campbell (1777–1844)

    There are few cases in which mere popularity should be considered a proper test of merit; but the case of song-writing is, I think, one of the few.
    Edgar Allan Poe (1809–1845)

    No direct hit to smash the shatter-proof
    And lodge at last the quivering needle
    Clean in the eye of one who stands transfixed
    In fascination of her brightness.
    Karl Shapiro (b. 1913)

    Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
    J. Enoch Powell (b. 1912)