Direct Marketing Channels
Any medium that can be used to deliver a communication to a customer can be employed in direct marketing, including:
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Famous quotes containing the words direct and/or channels:
“Forty years after a battle it is easy for a noncombatant to reason about how it ought to have been fought. It is another thing personally and under fire to have to direct the fighting while involved in the obscuring smoke of it.”
—Herman Melville (1819–1891)
“Not too many years ago, a child’s experience was limited by how far he or she could ride a bicycle or by the physical boundaries that parents set. Today ... the real boundaries of a child’s life are set more by the number of available cable channels and videotapes, by the simulated reality of videogames, by the number of megabytes of memory in the home computer. Now kids can go anywhere, as long as they stay inside the electronic bubble.”
—Richard Louv (20th century)