Ring Ding / Ding Dong Conflict
The company marketed the snacks on the East Coast as Big Wheels, to avoid confusion with the Ring Ding, a similar (and pre-existing) treat by Drake's Cakes. The names were consolidated in 1987, when a short-lived merger of Drake's with Hostess' parent company (then Continental Baking Company) briefly resolved the Ring Ding/Ding Dong conflict. When the merged company broke up, however, Hostess was forced to cease, once again, using the Ding Dongs name in areas where Ring Dings were available. The compromise sound-alike name King Dons lasted until Interstate Bakeries Corporation, which had recently merged with Hostess' parent company, bought Drake's in 1998. The Hostess product is now sold under the name Ding Dongs throughout the United States. However, the snack is still sold as the King Don in Canada.
Read more about this topic: Ding DONG
Famous quotes containing the words ring, dong and/or conflict:
“Ring out the old, ring in the new,
Ring happy bells, across the snow:
The year is going, let him go;
Ring out the false, ring in the true.”
—Alfred Tennyson (1809–1892)
“With hym ther was a plowman, was his brother,
That hadde ylad of dong ful many a fother.”
—Geoffrey Chaucer (1340?–1400)
“The conflict between the need to belong to a group and the need to be seen as unique and individual is the dominant struggle of adolescence.”
—Jeanne Elium (20th century)