Ring Ding / Ding Dong Conflict
The company marketed the snacks on the East Coast as Big Wheels, to avoid confusion with the Ring Ding, a similar (and pre-existing) treat by Drake's Cakes. The names were consolidated in 1987, when a short-lived merger of Drake's with Hostess' parent company (then Continental Baking Company) briefly resolved the Ring Ding/Ding Dong conflict. When the merged company broke up, however, Hostess was forced to cease, once again, using the Ding Dongs name in areas where Ring Dings were available. The compromise sound-alike name King Dons lasted until Interstate Bakeries Corporation, which had recently merged with Hostess' parent company, bought Drake's in 1998. The Hostess product is now sold under the name Ding Dongs throughout the United States. However, the snack is still sold as the King Don in Canada.
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Famous quotes containing the words ring, dong and/or conflict:
“I was exceedingly interested by this phenomenon, and already felt paid for my journey. It could hardly have thrilled me more if it had taken the form of letters, or of the human face. If I had met with this ring of light while groping in this forest alone, away from any fire, I should have been still more surprised. I little thought that there was such a light shining in the darkness of the wilderness for me.”
—Henry David Thoreau (1817–1862)
“With hym ther was a plowman, was his brother,
That hadde ylad of dong ful many a fother.”
—Geoffrey Chaucer (1340?–1400)
“America is a country that seems forever to be toddler or teenager, at those two stages of human development characterized by conflict between autonomy and security.”
—Anna Quindlen (b. 1952)