Digital Playground - History

History

Adult director Joone founded the company in 1993, originally making adult CD-ROM computer games. Commenting on the transition of the pornography industry from the underground economy to mainstream corporate acceptance, the company's founder said: "I look at the porn business where Vegas and gambling was in the 70's". "Vegas was still mob-owned and they were making the transition between these small groups of people to being corporate owned". "I feel the same exact thing is going to happen with adult". The company became an innovator in making pornography available on personal computers. In 2003 DP began working with a company specializing in hologram technology, with the aim of bringing the actress "into the viewer's living room". DP began filming in high-definition in 2005. In January 2006 the company chose Blu-ray Disc over rival format HD DVD because Joone felt Blu-ray Disc was more future-proofed. DP initially had difficulty finding a company prepared to produce its films in the Blu-ray Disc format, as companies that replicated DVDs were reluctant to deal with the pornography industry.

The Digital playground studios have been labeled as "trailblazers" for iPads, HD and three-dimension technology for cinema and television into the porn industry. Digital's former chief executive Samantha Lewis, who also produced and/or directed DP films, has claimed that "many technology brands used the adult industry to test new markets" because of "the sheer scale of the industry".

The studio was acquired by Manwin in March 2012.

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