Rate
According to Everett M. Rogers, the rate of diffusion is influenced by:
- The product's perceived advantage or benefit.
- Riskiness of purchase.
- Ease of product use - complexity of the product.
- Immediacy of benefits.
- Observability.
- Trialability.
- Price.
- Extent of behavioural changes required.
- Return on investment in the case of industrial products.
Read more about this topic: Diffusion (business)
Famous quotes containing the word rate:
“Unless a group of workers know their work is under surveillance, that they are being rated as fairly as human beings, with the fallibility that goes with human judgment, can rate them, and that at least an attempt is made to measure their worth to an organization in relative terms, they are likely to sink back on length of service as the sole reason for retention and promotion.”
—Mary Barnett Gilson (1877–?)
“Put God in your debt. Every stroke shall be repaid. The longer the payment is withholden, the better for you; for compound interest on compound interest is the rate and usage of this exchequer.”
—Ralph Waldo Emerson (1803–1882)
“If I die prematurely at any rate I shall be saved from being bored to death at my own success.”
—Samuel Butler (1835–1902)