Rate
According to Everett M. Rogers, the rate of diffusion is influenced by:
- The product's perceived advantage or benefit.
- Riskiness of purchase.
- Ease of product use - complexity of the product.
- Immediacy of benefits.
- Observability.
- Trialability.
- Price.
- Extent of behavioural changes required.
- Return on investment in the case of industrial products.
Read more about this topic: Diffusion (business)
Famous quotes containing the word rate:
“I don’t know but a book in a man’s brain is better off than a book bound in calf—at any rate it is safer from criticism. And taking a book off the brain, is akin to the ticklish & dangerous business of taking an old painting off a panel—you have to scrape off the whole brain in order to get at it with due safety—& even then, the painting may not be worth the trouble.”
—Herman Melville (1819–1891)
“We all run on two clocks. One is the outside clock, which ticks away our decades and brings us ceaselessly to the dry season. The other is the inside clock, where you are your own timekeeper and determine your own chronology, your own internal weather and your own rate of living. Sometimes the inner clock runs itself out long before the outer one, and you see a dead man going through the motions of living.”
—Max Lerner (b. 1902)
“You are more than entitled not to know what the word ‘performative’ means. It is a new word and an ugly word, and perhaps it does not mean anything very much. But at any rate there is one thing in its favor, it is not a profound word.”
—J.L. (John Langshaw)