Rate
According to Everett M. Rogers, the rate of diffusion is influenced by:
- The product's perceived advantage or benefit.
- Riskiness of purchase.
- Ease of product use - complexity of the product.
- Immediacy of benefits.
- Observability.
- Trialability.
- Price.
- Extent of behavioural changes required.
- Return on investment in the case of industrial products.
Read more about this topic: Diffusion (business)
Famous quotes containing the word rate:
“Put God in your debt. Every stroke shall be repaid. The longer the payment is withholden, the better for you; for compound interest on compound interest is the rate and usage of this exchequer.”
—Ralph Waldo Emerson (1803–1882)
“Whoever thinks his friend more important than his country, I rate him nowhere.”
—Sophocles (497–406/5 B.C.)
“This is the essential distinction—even opposition—between the painting and the film: the painting is composed subjectively, the film objectively. However highly we rate the function of the scenario writer—in actual practice it is rated very low—we must recognize that the film is not transposed directly and freely from the mind by means of a docile medium like paint, but must be cut piece-meal out of the lumbering material of the actual visible world.”
—Sir Herbert Read (1893–1968)