Diet Coke - Brand Portfolio

Brand Portfolio

Name Launched Discontinued Notes Picture
Diet Coke 1982 The first version of Coca-Cola without sugar.
Caffeine-Free Diet Coke 1983 The first version of caffeine free Diet Coke and the first extension of the Diet Coke formula.
Diet Cherry Coke/Diet Coke Cherry 1986 Available in U.S. and United Kingdom (as of 2007).
Discontinued in Australia and Israel.
Diet Coke with Lemon 2001 2005 in USA Only available in Austria, Belgium, Brazil, Canada, Bosnia and Herzegovina, Germany, Hong Kong, The Netherlands, South Africa, Spain and Israel. The version sold in Continental Europe uses the Coca-Cola Light brand. Was available for a time in Australia.
Diet Vanilla Coke/Diet Coke Vanilla 2002 2005 in USA Only available in Hong Kong, New Zealand (only 300mL and 600mL), Australia, Belgium, Canada and Bosnia and Herzegovina.
Diet Coke with Lime/Diet Coke Lime 2004 Available in the U.S., the U.K., Ireland, Finland, Sweden, Canada and Bosnia and Herzegovina. Was available for a time in Australia.
Diet Raspberry Coke June 1, 2005 2006 Only Available in New Zealand, and Bosnia and Herzegovina
Diet Coke Sweetened with Splenda 2005 Sweetened with Splenda. Diet Coke with Splenda contains 2.83 mgs of caffeine per fluid ounce. The drink contains acesulfame potassium; aspartame was used previously as sweetener.
Diet Coke Black Cherry Vanilla 2006 2007 Only Available in USA and Bosnia and Herzegovina.
Coca-Cola Light Sango 2005 Only available in Belgium, France, Luxembourg, and Bosnia and Herzegovina
Diet Coke with Citrus Zest 2007 Only available in Bosnia and Herzegovina and in the United Kingdom.
Diet Coke Plus 2007 Available in many European countries, U.S and Brazil
  • In the United States and most English-speaking countries,it is called Diet Coke or Diet Coca-Cola.
  • In most of continental Europe it is marketed as Coca-Cola Light, but informally referred to as Cola Light, and in France and elsewhere in French speaking Europe Coca Light.
  • In French-speaking Canada, it is called Coca-Cola Diète or Coke-Diète.
  • In Italy, the name Diet Coke was used between 1983 and 1991.
  • In Mexico, Central, South America and most of the Caribbean it is called Coca-Cola Light. In Mexico, it was introduced as Diet Coke in 1984, but was renamed Coca-Cola Light in 1991.
  • In Brazil, it is called Coca-Cola Light - Baixas Calorias. Introduced in 1985 as Coca-Cola Baixas Calorias, it was renamed Coca-Cola Light in 1988.
  • In many English-influenced non-English markets (e.g., Israel), it is called Diet Coca-Cola.
  • In Japan, it was launched in 1984 as Coca-Cola Light. In 1999 it was renamed Diet Coca-Cola, and since April 2007 has been called No Calorie Coca-Cola.
  • In India it is called Diet Coke.
  • In Israel it is called Diet Coca-Cola (דיאט קוקה-קולה), but is informally referred to as Diet Cola (דיאט קולה). A 2012 marketing campaign is attempting to rebrand the product as Diet Coke.
  • In most of Southeast Asia, it is called Coca-Cola Light or Coke Light.
  • In 2008 in Australia it is called Diet Coca-Cola.
  • As of 2009, Diet Coke supports The Heart Truth campaign, a national awareness campaign with a goal of better heart health for women.

Read more about this topic:  Diet Coke

Famous quotes containing the word brand:

    “Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever.”
    —Nadine Gordimer (b. 1923)