Lifestyle
In recent years, Diesel have expended its brand outside of traditional fashion by collaborating with well established manufacturers to produce special edition items. Indeed, a collaboration with Fiat has seen the launch of a special edition Fiat 500, the Fiat 500 by Diesel, in 2009. Diesel also collaborated with AGV to launch a motorcycle helmet collection. Diesel Home, a collection of textile(Zucchi), light fixtures (Foscarini), kitchen items (Scavolini), bedroom and living room furniture (Moroso) has been launched. In 2010, Diesel collaborated with Pinarello to produce a special edition bicycle. In 2012, in collaboration with audio company Monster, Diesel launched a headphone, the Vektr. Recently, Diesel and motorcycle company Ducati announced the launch of a special edition Monster 1100 evo, the Monster Diesel.
Read more about this topic: Diesel (clothing Company)
Famous quotes containing the word lifestyle:
“The hippie is the scion of surplus value. The dropout can only claim sanctity in a society which offers something to be dropped out of—career, ambition, conspicuous consumption. The effects of hippie sanctimony can only be felt in the context of others who plunder his lifestyle for what they find good or profitable, a process known as rip-off by the hippie, who will not see how savagely he has pillaged intricate and demanding civilizations for his own parodic lifestyle.”
—Germaine Greer (b. 1939)