Die Another Day - Marketing Tie-ins

Marketing Tie-ins

MGM and Eon Productions granted Mattel the license to sell a line of Barbie dolls based around the franchise. Mattel announced that the Bond Barbies will be at her "stylish best", clad in evening dress and red shawl. Lindy Hemming created the dress, which is slashed to the thigh to reveal a telephone strapped to Barbie's leg. The doll was sold in a gift set, with Barbie's boyfriend Ken posing as Bond in a tuxedo designed by the Italian fashion house Brioni.

Revlon also collaborated with the makers of Die Another Day to create a cosmetics line based round the character Jinx. The limited edition 007 Colour Collection was launched on 7 November 2002 to coincide with the film's release. The product names were loaded with puns and innuendo, with shades and textures ranging from the "warm" to "cool and frosted".

Carrera, a slot car manufacturer, sold a 1:43 scale slot car set based on the film which included an Aston Martin Vanquish and a Jaguar XKR as well as track. Corgi, a British toy car manufacturer, released 1:30 scale replicas of the Vanquish and Jaguar XKR.

Ford Motor Company released a "special edition" Thunderbird in 2003. The 11th generation Thunderbird appeared briefly during the film's Iceland scenes, driven by Jinx when she arrived at the Ice Palace. Unlike the car as it appeared on film, Ford's "Bond bird" was coral pink (colour code CQ) with a white removable hardtop. In the film, both the car and the hardtop were coral.