Dickie Dee - History

History

It was founded in Winnipeg, Manitoba in 1959 by the Barish family and grew to be one of the largest ice cream vending companies in North America. At its peak, Dickie Dee had approximately 1500 operators across Canada and in the Northern United States. Ice cream products were sold out of a fiberglass compartment on a modified tricycle. Dickie Dee also had a Fleet of ice cream trucks that operated in areas with hills that could not be serviced using the bicycles.

During the late 1980s and early 1990s Dickie Dee promoted products at gas stations and retail outlets in freezers called "Bubble Cabinets". The Bubble Cabinets were chest-style display freezers with a clear plastic dome shaped lid, which allowed seeing the various products.

Dickie Dee maintained a network of distributors to operate its equipment. Distributors leased the equipment and purchased the products from designated company suppliers. Small distributorships were turnkey operations that could be run from a family garage while larger centres had warehouses and yards.

In 1992 Dickie Dee was sold to Unilever and became a division of Good Humor-Breyers. Good Humor-Breyers maintained the Dickie Dee Brand and Program until approximately 2002. Today much of the remaining equipment is privately owned by former distributors who are still selling ice cream products as independent operators under a variety of names.

On episode 1380 of The Giz Wiz on twit.tv, Dickie Dee was mentioned on the letters section of the show because the host (Mad's Maddest Writer) Dick DeBartolo's nick name is Dickie Dee.