Detroit Tigers - Rally Cry

Rally Cry

During the 1968 season, the team was cheered on by the phrase, "Go Get 'Em Tigers." The previous year, "Sock It To 'Em, Tigers!" was also popular in the city as the Tigers' close pennant race with Boston coincided with the release of the single "Sock It To Me, Baby!" by Mitch Ryder & The Detroit Wheels.

During the 1984 World Championship Run, the team was cheered on to the well known cry, "Bless You Boys," a phrase coined (in sarcasm) by Al Ackerman, a Detroit sports anchor legend.

For the 2006 season, with the team going into July with the best record in baseball, the phrase "Restore the Roar" (a phrase first introduced in 1990 by then-Detroit Lions Head Coach Wayne Fontes) began to catch on, referring to the fact that the Tigers had not had a winning season since 1993 and seem to be returning to their former glory. Another 2006 phrase found in several Detroit commercials was "Who's your Tiger?". A popular rally cry for the Detroit Pistons has also been adapted for the Tigers, resulting in "Deee-troit Base-ball!".

A second rally cry also caught on in the Tigers' dugout in 2006. In a June game versus the New York Yankees, Tigers pitcher Nate Robertson was featured on FSN Detroit's "Sounds of the Game", in which the TV station will mic a player on the bench or a coach. To appease the fans, Nate began to stuff Big League Chew bubble gum into his mouth, hoping to spark a late-inning rally. The trend caught on, with Jeremy Bonderman, Zach Miner and Justin Verlander all chewing from time to time. The Tigers came back to tie the game, and the phrase "It's Gum Time" became the new "Rally-cap" for all of Tigertown.

Additionally, the chant of a local man James Earl Van Horn, who patrols the streets around Comerica Park yelling out "Eat 'Em Up Tigers! Eat 'Em Up!", has begun to make its way into the park. The chant originated in 1968 when the Tigers won their third World Series, "Eat 'em Up" referring to the St. Louis Cardinals. People have even been seen wearing James Van Horn's homemade shirts with the cheer written on the back as far away as Miller Park in Milwaukee.

During the 2006 playoffs the phrase "Team of Destiny" appeared on several home made signs, and became a rallying cry for the post season. The signs featured the blackletter "D" in place of the standard "D" in destiny.

In 2009, the team used the phrase "Always a Tiger" as its slogan. This slogan remained in effect for 2010, even though the team lost many key players in the offseason. With the deaths of George Kell, Mark Fidrych, Ernie Harwell and Sparky Anderson, the slogan has new appreciation, for players and personalities of the team's history.

In 2011, the slogan was switched back to Who's Your Tiger?