Desperate Housewives - Production

Production

The idea for the series was conceived as Marc Cherry and his mother were watching a news report on Andrea Yates. Prior to Desperate Housewives, Cherry was best known for producing and writing episodes of Touchstone Television’s hit comedy series The Golden Girls and its successor, The Golden Palace. In addition, he had created or co-created three sitcoms: The 5 Mrs. Buchanans, The Crew and Some of My Best Friends, none of which lasted longer than a year. Initially, Cherry had a hard time getting any television network interested in his new series – HBO, CBS, NBC, Fox, Showtime, and Lifetime all turned his offer down. Finally, two new executives at ABC, Lloyd Braun and Susan Lyne, chose to greenlight it. Shortly thereafter, Disney had both Braun and Lyne fired, following their approval of another new drama series: Lost.

The ABC executives were not initially satisfied with the name of the new show, suggesting Wisteria Lane and The Secret Lives of Housewives instead,. However, on October 23, 2003, Desperate Housewives was announced by ABC, presented as a prime time soap opera created by Charles Pratt, Jr. of Melrose Place fame, and Marc Cherry, who declared the new show to be a mix of Knots Landing and American Beauty. While Cherry continued his work on the show, Pratt was credited as executive producer for the pilot episode only, remaining linked to the show as a consulting producer during the first two seasons.

On May 18, 2004, ABC announced the 2004–2005 lineup, with Desperate Housewives in the Sunday at 9:00–10:00 p.m. ET slot, which it held all through the run of the show. After only three episodes were broadcast, on October 20, ABC announced that Desperate Housewives, along with Lost, had been picked up for a full season. On May 18, 2010, ABC picked up Desperate Housewives for a seventh season for the 2010–2011 television season.

Desperate Housewives is produced by creator Marc Cherry (Cherry Productions), Austin Bagley and, since 2007, ABC Studios. From 2004 to 2007, Desperate Housewives was produced in association with Touchstone Television.

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