Desilu Productions
With Ball, he founded Desilu Productions. At that time, most television programs were broadcast live, and as the largest markets were in New York, the rest of the country received only kinescope images. Karl Freund, Arnaz's cameraman, and even Arnaz himself have been credited with the development of the multiple-camera setup production style using adjacent sets that became the standard for all subsequent situation comedies to this day. However, this is refuted by the full account of the history of the multiple-camera setup. The use of film enabled every station around the country to broadcast high-quality images of the show. Arnaz was told that it would be impossible to allow an audience onto a sound stage, but he worked with Freund to design a set that would accommodate an audience, allow filming, and also adhere to fire and safety codes.
Network executives considered the use of film an unnecessary extravagance. Arnaz convinced them to allow Desilu to cover all additional costs associated with the filming process, under the stipulation that Desilu owned and controlled all rights to the film. Arnaz's unprecedented arrangement is widely considered to be one of the shrewdest deals in television history. As a result of his foresight, Desilu reaped the profits from all reruns of the series.
Arnaz also pushed the network to allow them to show Lucille Ball while she was pregnant. According to Arnaz, the CBS network told him, "You cannot show a pregnant woman on television". Arnaz consulted a priest, a rabbi, and a minister, all of whom told him that there would be nothing wrong with showing a pregnant Lucy or with using the word pregnant. The network finally relented and let Arnaz and Ball weave the pregnancy into the story line, but remained adamant about eschewing use of pregnant, so Arnaz substituted expecting, pronouncing it 'spectin' in his Cuban accent. Oddly, the official titles of two of the series' episodes employed the word pregnant: "Lucy Is Enceinte", employing the French word for pregnant, and "Pregnant Women Are Unpredictable", although the episode titles never appeared on the show itself.
In addition to I Love Lucy, he executive produced The Ann Sothern Show, Those Whiting Girls and was also involved in several other series such as The Untouchables. He also produced the feature film Forever, Darling (1956), in which he and also Ball starred.
The original Desilu company continued long after Arnaz's divorce from Ball, both producing its own shows and providing production facilities to other producers. Among the later shows produced at Desilu were: The Andy Griffith Show, The Dick Van Dyke Show, The Lucy Show, and Star Trek. When Ball sold her share of Desilu to what became Paramount Television, Arnaz went on to form his own production company from the ashes of his share of Desilu, and with the newly formed Desi Arnaz Productions, he made The Mothers-In-Law (at Desilu) for United Artists Television and NBC, this ran for two seasons from 1967-68. Arnaz's company would be succeeded-in-interest by the company now known as Desilu, Too. Both Desilu, Too and Lucille Ball Productions work hand-in-hand with MPI Home Video in the home video re-issues of the Ball/Arnaz material not currently owned by CBS (successor-in-interest to Paramount Television, which in turn succeeded the original Desilu company). This material includes Here's Lucy and the aforementioned The Mothers-In-Law, as well as many programs and specials Ball and Arnaz made independently of each other.
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“Most new things are not good, and die an early death; but those which push themselves forward and by slow degrees force themselves on the attention of mankind are the unconscious productions of human wisdom, and must have honest consideration, and must not be made the subject of unreasoning prejudice.”
—Thomas Brackett Reed (18391902)