UKaid Programme Rebranding
As of July 2009, DFID embarked on a rebranding effort in the developing world to make clear that its contributions are coming from the United Kingdom. While the decision was met with some controversy among aid workers, Commons International Development Select Committee Chairman Malcolm Bruce justified the rebranding, claiming that "the name DfID does not reflect the fact that this is a British organisation; it could be anything. The Americans have USAID, Canada has got CIDA."
Read more about this topic: Department For International Development
Famous quotes containing the word programme:
“Bolkenstein, a Minister, was speaking on the Dutch programme from London, and he said that they ought to make a collection of diaries and letters after the war. Of course, they all made a rush at my diary immediately. Just imagine how interesting it would be if I were to publish a romance of the “Secret Annexe.” The title alone would be enough to make people think it was a detective story.”
—Anne Frank (1929–1945)