UKaid Programme Rebranding
As of July 2009, DFID embarked on a rebranding effort in the developing world to make clear that its contributions are coming from the United Kingdom. While the decision was met with some controversy among aid workers, Commons International Development Select Committee Chairman Malcolm Bruce justified the rebranding, claiming that "the name DfID does not reflect the fact that this is a British organisation; it could be anything. The Americans have USAID, Canada has got CIDA."
Read more about this topic: Department For International Development
Famous quotes containing the word programme:
“In the case of all other sciences, arts, skills, and crafts, everyone is convinced that a complex and laborious programme of learning and practice is necessary for competence. Yet when it comes to philosophy, there seems to be a currently prevailing prejudice to the effect that, although not everyone who has eyes and fingers, and is given leather and last, is at once in a position to make shoes, everyone nevertheless immediately understands how to philosophize.”
—Georg Wilhelm Friedrich Hegel (1770–1831)