Democratic-Republican Party - Organizational Strategy

Organizational Strategy

The new party invented some of the campaign and organizational techniques that were later adopted by the Federalists and became standard American practice. It was especially effective in building a network of newspapers in major cities to broadcast its statements and editorialize its policies. Fisher Ames, a leading Federalist, used the term "Jacobin" to link members of Jefferson's party to the radicals of the French Revolution. He blamed the newspapers for electing Jefferson; they were, he wrote, "an overmatch for any Government…. The Jacobins owe their triumph to the unceasing use of this engine; not so much to skill in use of it as by repetition."

As one historian explained, "It was the good fortune of the Republicans to have within their ranks a number of highly gifted political manipulators and propagandists. Some of them had the ability… to not only see and analyze the problem at hand but to present it in a succinct fashion; in short, to fabricate the apt phrase, to coin the compelling slogan and appeal to the electorate on any given issue in language it could understand." Outstanding propagandists included editor William Duane and party leaders Albert Gallatin, Thomas Cooper and Jefferson himself.

Just as important was effective party organization of the sort that John J. Beckley pioneered. In 1796, he managed the Jefferson campaign in Pennsylvania, blanketing the state with agents who passed out 30,000 hand-written tickets, naming all 15 electors (printed tickets were not allowed). He told one agent, "In a few days a select republican friend from the City will call upon you with a parcel of tickets to be distributed in your County. Any assistance and advice you can furnish him with, as to suitable districts & characters, will I am sure be rendered." Beckley was the first American professional campaign manager, and his techniques were quickly adopted in other states.

The emergence of the new organizational strategies can be seen in the politics of Connecticut around 1806, which have been well documented by Cunningham. The Federalists dominated Connecticut, so the Republicans had to work harder to win. In 1806, the state leadership sent town leaders instructions for the forthcoming elections. Every town manager was told by state leaders "to appoint a district manager in each district or section of his town, obtaining from each an assurance that he will faithfully do his duty." Then the town manager was instructed to compile lists and total the number of taxpayers and the number of eligible voters, find out how many favored the Republicans and how many the Federalists, and to count the number of supporters of each party who were not eligible to vote but who might qualify (by age or taxes) at the next election. These highly detailed returns were to be sent to the county manager and in turn were compiled and sent to the state manager. Using these lists of potential voters, the managers were told to get all eligible people to town meetings and help the young men qualify to vote. The state manager was responsible for supplying party newspapers to each town for distribution by town and district managers. This highly coordinated "get-out-the-vote" drive would be familiar to modern political campaigners, but was the first of its kind in world history.