Delta Air Lines - Sponsorships

Sponsorships

Delta served as a corporate sponsor in the early 1980s at Six Flags Astroworld for the area atmosphere music. After the music loop completed one loop, an announcement would play that Delta was sponsoring the music in the air.
Delta served as the official airline of the 1996 Summer Olympics in Atlanta, the 2002 Winter Olympics held in Salt Lake City, and is also the official airline for the Atlanta Braves, Cincinnati Reds, Detroit Tigers, Minnesota Twins, New York Mets, New York Yankees, St. Louis Cardinals, Los Angeles Lakers, Utah Jazz, Chelsea F.C. and Cirque du Soleil
Delta also underwrote the last few seasons of the PBS game show Where in the World is Carmen Sandiego? and the first season of its spinoff, Where in Time is Carmen Sandiego?
Delta awards the annual Delta Prize for Global Understanding in conjunction with the University of Georgia.
EnergySolutions Arena in Salt Lake City, home of the NBA's Utah Jazz, was originally known as the Delta Center. Delta held the naming rights to the arena from 1991 to 2006. Delta continues to be an official sponsor of the team, however.
Delta sponsored the 2009 North American International Auto Show in Detroit.
Delta is the official airline for High Museum of Art. Delta has added the image of a moustache to a Boeing 757 aircraft as part of the airline's sponsorship of an upcoming exhibit of the work of Spanish artist Salvador Dalí at Atlanta's High Museum of Art.
As of 2009, Delta is the official airline and a Signature Partner of Madison Square Garden and all of its properties, including: the New York Knicks, the New York Rangers, the New York Liberty, the Theater at Madison Square Garden, Radio City Music Hall, the Beacon Theatre (New York City), the Chicago Theatre, and the Wang Theatre in Boston.
Delta is the official airline for the Grammy Awards for the 4th consecutive year.
Also in 2011, Delta is the official airline for the Durham Bulls minor league baseball team.
In August 2011, Delta continued its push into New York City by securing its first arts sponsorship. The deal, with the Whitney Museum, makes Delta the official and exclusive airline of the Museum.