Delia Smith - Business

Business

From 1993 to 1998 Smith worked as a behind-the-scenes consultant for Sainsbury's. In May 1993 she and her husband launched New Crane Publishing, which produces the Sainsbury's Magazine and produced Smith's most recent books for BBC Worldwide. Smith was Consultant director and contributed her own recipes. Although Delia and Michael sold New Crane Publishing in 2005, Smith continues to be a consultant for Seven Publishing which now publishes the magazine.

In March 2001 Smith launched her website, Delia Online. She uses the site to communicate directly with her fans and offers a growing archive of her recipes. There is also a forum where contributors share recipes, offer advice about cookery skills and where to buy products. The website also contains information about Smith's latest ventures.

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