Ded Moroz - Ded Moroz in Modern Russia

Ded Moroz in Modern Russia

Ded Moroz is very popular in modern Russia. In 1998, the town of Veliky Ustyug in Vologda Oblast, Russia was declared the home of the Russian Ded Moroz by Yury Luzhkov, then Mayor of Moscow. Between 2003 and 2010, the post office in Veliky Ustyug received approximately 2,000,000 letters from within Russia and from all over the world for Ded Moroz. On January 7, 2008, then President Putin of the Russian Federation was reported to have visited Ded Moroz' residence in the town of Veliky Ustyug as part of the Russian Orthodox Christmas Eve celebration.

The western Santa Claus made inroads in the Russian Federation during the "turbulent" 1990's when many western ideas such as liberal democracy and market-oriented capitalism were considered panacea solutions for Russia. The resurgence of Russia in the early 21st century brought about a renewed emphasis on the basic Slavic character of Ded Moroz. This included the Russian Federation and subordinate governments sponsoring courses about Ded Moroz every December, with the aim of establishing appropriate Slavic norms for Ded Moroz and Snegurochka ("Snow Maiden" - Ded Moroz' granddaughter) roles for the New Year holiday. People playing Ded Moroz and Snegurochka now typically make appearances at children's parties during the winter holiday season, distributing presents and fighting off the wicked witch, Baba Yaga, who children are told wants to steal the gifts.

Ded Moroz, and on occasion the Belarus Dzied Maroz, are presented in the media as being in on-going détente with various counterparts from other cultures, such as the Estonian Santa Claus (Jõuluvana or "Old man of Christmas"), the Finnish Santa Claus (Joulupukki or "Yule Goat"), and other Santa Claus, Father Christmas, and Saint Nicholas figures. The détente efforts portrayed have included one-on-one meetings, group meetings and friendly competitions, such as the annual November Santa Claus championships of Celle, Germany.

In November and December 2010, Ded Moroz was one of the candidates in the running for consideration as a mascot for the 2014 Winter Olympics in Sochi, Russia.