Use in Research
A study by Barlett, Harris, and Bruey examined how playing Deadly Alliance affected state hostility and heart rate. The manipulated variable was the game's blood setting: Maximum, Medium, Low, or Off. The Maximum and Medium blood levels were found to increase hostility and arousal more than Low or Off. Subjects assigned to the Maximum and Medium conditions also used the weapons-based fighting style more than the other subjects did, which Barlett et al. interpreted as evidence of "more aggressive thoughts activated in semantic memory".
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“The great question that has never been answered, and which I have not yet been able to answer, despite my thirty years of research into the feminine soul, is “What does a woman want?” [Was will das Weib?]”
—Sigmund Freud (1856–1939)