Promotion
Starting late 1999 and for a few years afterward, only a vague, cryptic hint at the game's development lingered on co-creator Ed Boon's now-defunct website noob.de. The site was blank, except for a .gif file on the site which consisted of a flashing "5" that featured an image of Scorpion inside it.
Later in 2002, a teaser trailer featuring the series' flagship character Scorpion in a solo Kata, utilizing the in-game engine appeared on the same site. Though it generated much interest and excitement, it was also largely criticized by fans due to Scorpion's unusual appearance. Featuring a disproportionate, bulky torso with abnormally long arms, enormous hands and tiny legs, Scorpion's appearance and stiff, rigid movements was more akin to a linebacker rather than a lithe ninja and sometimes compared to "super-deformed" characters popular in many Japanese games.
The initial teaser trailer also depicted several items that did not make it into the final game, such as destructable environments and a fireball attack performed by Scorpion. Though the trailer reflected a game that was very early in development and character models ultimately improved upon release, character models retained some aspects of the disproportionate, bulky bodies, enlarged hands and "stiff" animation for the majority of the series' 3D entries.
To help promote the game, American rock band Adema recorded a song for the game titled "Immortal" as well as an accompanying music video that featured Scorpion. The song was present in many of the game's commercials and the music video is present within the game's extras, as well as a short live video taken from Adema's performance in Electronic Entertainment Expo. Mortal Kombat: Deadly Alliance was released in the United Kingdom on Valentine's Day 2003. In this date one special ad had a girlfriend hugging her boyfriend and as she pulled away, there were bloody hand-prints where her hands had been on his back.
Read more about this topic: Deadly Alliance
Famous quotes containing the word promotion:
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)