National Basketball Association
His first association with the NBA in 1966 was as an outside counsel at Proskauer Rose. In 1978, Stern became the NBA's General Counsel under Larry O'Brien. By 1980, he was Executive Vice President of the NBA. During this time, two landmark decisions were reached with the NBA Players' Association: drug testing and team salary cap. The drug testing dealt with the perception that most basketball players used drugs, that the NBA admitted it had a problem, and it was cleaning it up. The salary cap created a revenue-sharing system where owner and player were effectively partners. Both of these agreements solidified Stern's standing inside NBA circles.
On February 1, 1984, Stern became the Commissioner of the NBA, succeeding Larry O'Brien. It was during that same year (1984-85) that four of the NBA's biggest superstars — Hakeem Olajuwon, Michael Jordan, Charles Barkley, and John Stockton — entered the league.
The arrival of Michael Jordan, in particular, ushered in a new era of commercial bounty for the NBA. With him came his flair and talent for the game, and that brought in shoe contracts from Nike which helped to give the league even more national attention. Jordan and the two other premier basketball legends of the 1980s, Larry Bird and Magic Johnson, took the game to new heights of popularity and profit. By 2004, Stern oversaw the NBA expand from 10 to 30 franchises (since 1966), expand into Canada, and televise games in countries around the world.
Stern also oversaw the creation of the WNBA, a professional women's basketball league. Stern has been credited for developing and broadening the NBA's audience, by setting up training camps, playing exhibition games around the world, and recruiting more international players.
The NBA now has 11 offices in cities outside the United States, is televised in 215 countries around the world in 43 languages, and operates the Women's National Basketball Association and the National Basketball Development League under Stern's watch.
Read more about this topic: David Stern
Famous quotes containing the words national, basketball and/or association:
“The religion of England is part of good-breeding. When you see on the continent the well-dressed Englishman come into his ambassador’s chapel and put his face for silent prayer into his smooth-brushed hat, you cannot help feeling how much national pride prays with him, and the religion of a gentleman.”
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