Career
Croft met Freddie Carpenter, who produced many pantomimes for Howard & Wyndham across the UK, resulting in Croft writing scripts such as Aladdin, Cinderella and Babes in the Wood. Through his lifelong friend, composer/conductor Cyril Ornadel, Croft met the producer Fiona Bentley, who had obtained rights to adapt and musicalise a number of Beatrix Potter stories. Croft wrote the scripts and lyrics for a series released on His Master's Voice Junior Record Club, narrated by Vivien Leigh and starring several singer-actors and actresses including Barbara Brown, Graham Stark and Cicely Courtneidge. David Croft himself played a number of roles, including Timmy Willie in Johnny Town-Mouse, Kep in Jemima Puddle-Duck, and Old Brown in Squirrel Nutkin.
Croft relocated to the Northeast of England to work at Tyne Tees Television, where he produced many editions of the variety show The One O'Clock Show. For Tyne Tees Croft also directed and produced the admags Ned's Shed and Mary Goes to Market, as well as producing his first sitcom, Under New Management, set in a derelict pub in the North of England.
After leaving Tyne Tees Television to work at the BBC in the mid-1960s, he produced a number of the Corporation's popular sitcoms such as Beggar My Neighbour, Further Up Pompeii! and Hugh and I. It was while producing Hugh and I that he was introduced to actor Jimmy Perry, who handed him an unsolicited script for a pilot called The Fighting Tigers about the British Home Guard during the Second World War. Croft liked the idea. The two men co-wrote nine series of the show, which was retitled Dad's Army, as well as a feature film and a stage show based on it.
While Dad's Army was still running, Croft began to co-write Are You Being Served? with Jeremy Lloyd. He was to continue both writing partnerships for the rest of his career in several hit series including It Ain't Half Hot Mum, Hi-de-Hi!, 'Allo 'Allo! and You Rang, M'Lord?. His last full series Oh, Doctor Beeching!, broadcast from 1995 to 1997, was co-written with Richard Spendlove. He created a television pilot in 2007, entitled Here Comes The Queen, with Jeremy Lloyd. This pilot starred Wendy Richard and Les Dennis, but because of Wendy Richard's death the show never went to a full series.
As a producer, Croft's regular practice was to signal the end of an episode with the caption "You Have Been Watching ...", followed by vignettes of the main cast.
Read more about this topic: David Croft (TV Producer)
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