Sponsorship
Dave's first major sponsor in the BMX world was GT Bicycles. Hitting a slump, and reluctant to sign, Mirra's hero Dennis McCoy finally convinced GT to pay him a fair amount for sponsorship. GT wanted Mirra to move to California and tour the country doing stunt shows at bike shops to promote their bikes like the rest of their riders but, since Mirra felt at home on the East Coast, his relationship with GT eventually faded. He has been sponsored by Haro bicycles for a number of years. In 2007 he started his own company called MirraCo. Dave Mirra has his own video game for the PlayStation 2 generation consoles.
Aside from bike sponsors, Mirra has had various secondary sponsors throughout the years. His current sponsors are: Recaro, MirraCo, Monster Energy, Left DC shoes in 2012 and joined Puma, Maxxis Tires, Nike, Bell Helmets, Snafu, and Subaru.
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