Bud Light "Real Men of Genius" Radio Ads
Since 2000, Bickler has continued his venture in recording commercials and video advertisements. His singing is featured in the successful Budweiser Light "Real American Heroes" and "Real Men of Genius" ad campaign (the decision to change the campaign from Heroes to Genius was made after 9/11) singing plaintively in counterpoint to the wry commentary of voice actor Peter Stacker. Over 100 of these commercials have been recorded and broadcast on sports radio stations and events for over ten years. A handful of CDs from the Bud Light ads have been released and sold over 100,000 copies in its first three weeks of release.
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Famous quotes containing the words bud, light, real, men, genius and/or radio:
“The bud of the apple is desire, the down-falling gold,
The catbird’s gobble in the morning half-awake
These are real only if I make them so. Whistle
For me, grow green for me and, as you whistle and grow green,
Intangible arrows quiver and stick in the skin
And I taste at the root of the tongue the unreal of what is real.”
—Wallace Stevens (1879–1955)
“A noble company gathered to develop a society that would create harmony, love, and usefulness. Now I sit on the grave of great hopes.... I look back to see a light that went out from it—small, but bright and pure and true.”
—Rebecca Buffum Spring (1811–1911)
“I am from time to time congratulating myself on my general want of success as a lecturer; apparent want of success, but is it not a real triumph? I do my work clean as I go along, and they will not be likely to want me anywhere again. So there is no danger of my repeating myself, and getting to a barrel of sermons, which you must upset, and begin again with.”
—Henry David Thoreau (1817–1862)
“But what we strive to gratify, though we may call it a distant hope, is an immediate desire; the future estate for which men drudge up city alleys exists already in their imagination and love.”
—George Eliot [Mary Ann (or Marian)
“Eccentricity is not, as dull people would have us believe, a form of madness. It is often a kind of innocent pride, and the man of genius and the aristocrat are frequently regarded as eccentrics because genius and aristocrat are entirely unafraid of and uninfluenced by the opinions and vagaries of the crowd.”
—Dame Edith Sitwell (1887–1964)
“We spend all day broadcasting on the radio and TV telling people back home what’s happening here. And we learn what’s happening here by spending all day monitoring the radio and TV broadcasts from back home.”
—P.J. (Patrick Jake)