Music Video
The music video for "Dani California" premiered on MTV on April 4, 2006. Directed by Tony Kaye, director of American History X (who was only accepted after initial choice, Mark Romanek declined), the video is a quasi-chronology of the evolution of rock music; the band performs the song on a stage, but in a variety of outfits representing important figures and movements in the history of rock.
Flea affirmed that " mainly did eras, not actual people: rockabilly, British Invasion, psychedelia, funk, glam, punk, goth, hair metal, grunge, and ourselves being the sum of all those parts." While the band's appearance was intentionally generic in each scene, obvious nods were made to certain specific artists, including Elvis Presley, The Beatles, Jimi Hendrix, Cream (band), Prince, Parliament-Funkadelic, David Bowie (as Flea was dressed like Bowie in his Ziggy Stardust persona), Sex Pistols, The Misfits' Glenn Danzig, Twisted Sister, Mötley Crüe, Nirvana and Red Hot Chili Peppers themselves. The video finishes with the Red Hot Chili Peppers as themselves, occasionally flashing back to the imitated artists featured earlier in the film.
The video received ten nominations at the 2006 MTV Video Music Awards; it won the award for Best Art Direction, failing to win its six other nominations for Video of the Year, Best Group Video, Best Rock Video, Best Direction, Best Editing and Best Cinematography. The video was also nominated for an MMVA for best international video.
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Famous quotes containing the words music and/or video:
“For I have learned
To look on nature, not as in the hour
Of thoughtless youth, but hearing oftentimes
The still, sad music of humanity.”
—William Wordsworth (1770–1850)
“These people figured video was the Lord’s preferred means of communicating, the screen itself a kind of perpetually burning bush. “He’s in the de-tails,” Sublett had said once. “You gotta watch for Him close.””
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