Business Career
After college, he joined General Foods Corporation and served as vice-president of marketing from 1977 to 1992. He was on the team that invented Jell-O Jigglers. Gioia is credited with reversing a long-running sales decline for Jello.
In 1992, Gioia resigned from his position at General Foods to write full-time.
Read more about this topic: Dana Gioia
Famous quotes containing the words business and/or career:
“It doesn’t make any difference to me what a man does for a living, you understand. But your business is a little dangerous.”
—Mario Puzo (b. 1920)
“Whether lawyer, politician or executive, the American who knows what’s good for his career seeks an institutional rather than an individual identity. He becomes the man from NBC or IBM. The institutional imprint furnishes him with pension, meaning, proofs of existence. A man without a company name is a man without a country.”
—Lewis H. Lapham (b. 1935)