Business Career
After college, he joined General Foods Corporation and served as vice-president of marketing from 1977 to 1992. He was on the team that invented Jell-O Jigglers. Gioia is credited with reversing a long-running sales decline for Jello.
In 1992, Gioia resigned from his position at General Foods to write full-time.
Read more about this topic: Dana Gioia
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