Dalton McGuinty - 2003 Election Campaign

2003 Election Campaign

The 2003 North America blackout gave Eves increased exposure and rallied some support for his party. He called an election immediately after the blackout, and polling showed that the previous Liberal lead had narrowed to a tie in the first week. The rise in Tory support was short-lived. The Liberals took a commanding lead in the campaign's second week, and remained in that position until election day.

Voters regarded the Progressive Conservative government as unnecessarily confrontational and divisive, and some of the Liberal Party's strength was based in a promise to change the combative tone of government. The Progressive Conservatives ultimately played into this strategy by running a series of negative advertisements against McGuinty throughout the campaign. However, they also undercut their own strategy by accidentally distributing a press release which described McGuinty as an "evil reptilian kitten-eater from another planet".

In contrast, Liberal Party's advertising remained positive, selling the merits of changing governments and arguing their preparedness for office. McGuinty undertook a series of choreographed events, including signing a taxpayer's protection pledge not to raise taxes, and appearing on the popular sports show "Off the Record", where he received an endorsement from Canadian Idol winner Ryan Malcolm. At the same time, caucus members like George Smitherman carried the party's negative message in critiquing the PC Party record.

McGuinty was able to maintain his party's standing in the polls in the last stages, preventing Eves from making up ground during the leader's debate. On election day, the Liberal were elected to a majority government, winning 72 of the Ontario Legislature's 103 seats. The PC Party fell to 24 seats, while the NDP lost official party status in the legislature. (It regained that status a few months later by winning a by-election.)

Following the election, the McGuinty government asked former Provincial Auditor Erik Peters to examine the province's finances. Peters revealed that the out-going Conservative administration had left a hidden deficit of at least $5.6 billion. The Conservatives questioned Peters's methodology, and suggested that the McGuinty government was overstating the province's financial difficulties to break or delay some of its campaign spending promises.